The Ten Commandments of Marketing (How to Have More Customers): How to Have More Customers

Author: Mike T.
Publisher:
Publish Date: 2003-06-01
Features: "The Ten Commandments of Selling" is an excellent tool for training new salespeople in key techniques, and it also helps experienced salespeople refine their skills. "The Ten Commandments of Selling" is the best method I've seen that emphasizes business over products. "The Ten Commandments of Selling" allows us to add our sales methods to the list of competitive advantages. When products or services are difficult to describe, intangible, have long sales cycles, or are expensive, these products can be hard to sell. In such cases, traditional sales methods not only don't help but can actually hinder the success of the sale. The "Way of Selling" process removes speculation in hard-to-sell, intangible products and services, making the seller's sales approach as great an advantage as the product or service itself. After reading this book, salespeople and sales managers will be able to use an easily measurable model to guide their sales process. There will be no more smoke and mirrors, blind luck, or high-pressure sales. Only a step-by-step procedure that ensures salespeople have a higher success rate. Moreover, buyers' expectations are more likely to be met. If you are in sales management, "The Ten Commandments of Selling" can help you manage your sales channels more effectively, control sales costs, and predict sales and revenue more accurately.