Executive Suite Brainstorm

Author: Tian Ben
Publisher:
Publish Date: 2003-05-01
Features: This book is a crystallization of the thoughts and wisdom of CEOs and presidents. The brainstorming method it elaborates on has been widely applied in Fortune 500 companies. It integrates various creative thinking methods from the current fields of economics and management, enlightening the mind and benefiting the profession. A brainstorming method is a process of generating ideas. In businesses, it is a simple method to overcome the pressure of conformity that hinders the creation of creative solutions. It utilizes every spark of thought to drive innovation, encourages the proposal of any type of solution design idea, and simultaneously prohibits any criticism of the various solutions. Brainstorming is also known as the method of pooling ideas. It stimulates creativity by combining brainpower, helping to come up with more and better ideas. By creating a non-critical, free meeting environment, it allows participants to speak freely, fully communicate, inspire each other, and generate a large number of creative opinions.