The positioning strategy of retailers for a continuously profitable business model

Author: (USA) Andrew
Publisher:
Publish Date: 2005-01-19
Features: The competition in the retail industry is becoming increasingly fierce, and former giants are falling into an endless black hole! People can't help but ask: What exactly is wrong with these retailers? To uncover the truth, the author conducted years of research. The results revealed that many retailers fell into the black hole because they believed they were already "quite good" and thus began blind expansion, ultimately losing their way. In response to this situation, the author proposes a set of Est theories, pointing out that any successful retailer has a clear positioning and is willing to tirelessly strive for it. The author also uses Walmart's low prices, Home Depot's abundance, and Walgreens' speed to illustrate his theory. This book undoubtedly points a bright path for retailers struggling on the edge of the retail black hole.