Excel Efficient Office--Market and Sales Management

Author: Shenlong Studio
Publisher:
Publish Date: 2006-01-01
Features: This book is primarily compiled for office personnel to achieve efficient office work. It comprehensively introduces the specific processes of using Excel to complete the statistics, calculation, analysis, and summarization of various marketing data from a fresh perspective, demonstrating strong practicality and operability. The book is divided into 15 chapters, covering topics such as establishing and managing customer records, contract approval forms and product catalogs, sales data—chart analysis, sales data—summary analysis, sales data—pivot table analysis—creation of reimbursement budget sheets, market research questionnaire design, market research questionnaire result statistics, installment payment business decision-making, marketing strategies, creation of sales management systems, relative numbers and hypothesis testing for qualitative data, mean, variation indicators, and hypothesis testing for quantitative data, multivariate data analysis in marketing, and marketing forecasting. There are also 3 appendices: comprehensive applications of Excel, Excel tips and answers, and Excel worksheet functions. The book fully considers the practical needs of marketing professionals, including example guides—introducing knowledge points and design ideas, tips—helping readers avoid detours during learning, and example extensions—to meet the diverse needs of different users. Thus, whether you are a beginner or have some prior knowledge, by studying this book, you can easily use Excel to solve practical marketing problems. This book is suitable for professionals engaged in marketing and marketing management, as well as students of economic management in universities and colleges. It can also serve as a training textbook for short-term training courses on efficient office work in marketing and marketing management.