Contemporary Management (Bilingual Teaching Edition)

Author: Gareth
Publisher:
Publish Date: 2005-07-01
Features: This book is another management masterpiece jointly created by McGraw-Hill Education, a global giant in educational publishing, following Koontz's Management. Led by two renowned professors and written by a super-team of over 200 members over several years, this textbook is highly contemporary. Upon its release, it created a huge buzz and was adopted by prestigious universities such as the University of Florida, the University of Waterloo in Canada, and the University of Essex in the UK, all of which praised its exceptional suitability for teaching. Our Chinese translation of the second edition, published three years ago, has also garnered widespread attention in China's management academia, receiving unanimous acclaim from both professors and students. It has been selected as a teaching material by universities such as Peking University, Tsinghua University, the Chinese Academy of Social Sciences, Shanghai Jiao Tong University, Sun Yat-sen University, and Tianjin University. Additionally, reading this book not only equips readers with extensive management knowledge but also allows them to master authentic professional English through the authors' concise, fluent, and engaging writing, while also gaining insights into American culture. This innovative "bilingual teaching edition" model, jointly developed by the New Curve Company of China Post & Telecommunications Press and McGraw-Hill Education, is designed to better meet the needs of bilingual teaching in universities across China.