Make customers obsessed with you

Author: Bell (USA) Bell
Publisher:
Publish Date: 2005-01-01
Features: Customer Satisfaction – Make Customers Your Devoted Fans
· Passionate and loyal customers can not only forgive your mistakes but also help you discover and solve problems.
· They don’t just give suggestions; sometimes they even insist that their friends also consume your products or services.
· When someone blames you, they often go to great lengths to defend you, even if your criticism is well-founded, they will immediately dismiss it as an anomaly or exception.
How to make customers fall for you?
Check out the 7 secrets of "magnetic service"!
They have helped brands like Starbucks, Harley-Davidson, and the Ritz-Carlton create loyal customer bases.
Moreover, this book doesn’t shy away from elaborating on the leadership required for magnetic service, painting a comprehensive picture of ideal corporate leadership and management behavior.
You will gain a deeper understanding of the leadership that drives the success of globally renowned service organizations and learn how magnetic service needs to be created and sustained through specific leadership behaviors and styles.
Is this another book about customer service?
Yes, but it’s not an ordinary textbook that just teaches you how to act.
This book presents numerous principles, methods, and techniques of customer service—all of which the author has distilled from hundreds of companies where they have worked or researched.
These secrets will help readers gain a deeper understanding of the underlying reasons that touch upon customer passion and loyalty.
Furthermore, reading this book will be a pleasant experience, as the author’s storytelling style is just as engaging as the content itself!
Target Audience: Customer service professionals and all employees within a company, as everyone’s work is essentially about serving others.