Automotive repair company innovative management

Author: Hu Jianjun
Publisher:
Publish Date: 2005-08-01
Features: The author summarizes over three decades of technical and management experience in the automotive repair industry, conducts in-depth research on modern enterprise management innovation theories, and performs extensive surveys on business performance. Combining the characteristics of China's automotive repair enterprises with international management models, he simplifies complex management theories into practical cases, analyzes the problems encountered by enterprises in practice rationally, and proposes corresponding solutions. The content of the book is organized according to the operational process of automotive repair enterprises, sequentially introducing topics such as preliminary feasibility analysis, investment analysis, customer management, equipment selection principles and brand introductions, parts optimization management, human resource management, quality and process management, capital operation analysis, financial management, and management innovation. The second edition, from a developmental perspective, makes many revisions to the first edition and adds content such as social capital management and application, corporate marketing, service marketing, brand management, and school-enterprise collaboration in vocational education. The appendix lists GB/T16739.2-3004 Automotive Repair Business Conditions and the Ministry of Transport's 2005 "Regulations on the Motor Vehicle Maintenance Industry." This book focuses on experience analysis and is highly practical, serving as a guide for automotive repair enterprise management personnel. Those currently operating automotive repair businesses can use it as a reference for diagnosing business processes. It is also a valuable textbook for students to understand modern automotive repair enterprises.