Service Management: Operations, Strategy, and Information Technology (3rd Edition) (Series of Management Textbook Translations): Operations, Strategy, and Information Technology

Author: Fitzsimmons
Publisher:
Publish Date: 2003-04-01
Features: This book is a classic in American management textbooks, known for its extensive content and in-depth analysis, enjoying a high reputation abroad. It announces the arrival of the experience economy era as the forefront of service management research, covering aspects such as the essence of service and competitive strategy, the construction of service enterprises, service operation management, and striving for world-class service. The book emphasizes the integration of theory and practice, supplemented by numerous case studies and exercises to enhance readers' understanding of the knowledge. It is suitable as a textbook for graduate and undergraduate students in business administration, as well as a valuable reference for corporate management personnel engaged in service management and service management researchers.