Automotive service enterprise management

Author: Zhu Jie et al.
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Features: This book mainly includes: defining automotive service enterprises; setting up organizational structures and functional planning for enterprises; strategic management of automotive service enterprises; designing business processes for automotive sales; designing business processes for automotive maintenance and repair services; formulating and executing automotive sales plans; formulating and executing automotive maintenance plans; formulating and executing automotive spare parts business plans; designing personnel compensation systems and personnel training for automotive enterprises; and the management of automotive leasing companies and clubs. This book provides valuable reference for management personnel of automotive service enterprises and can also be used as a reference for faculty and students in automotive service engineering.