Pharmaceutical industry project management

Author: (UK) Brown L., (UK) Grundy T. (Auth.), Guo Yuntao (Transl.)
Publisher:
Publish Date: 2006-07-03
Features: Project management is the key to the success of drug R&D. Under given R&D costs and market launch time, the critical factor influencing the successful market launch of a drug is the application of project management. This book first introduces the relationship between pharmaceutical projects and business strategy; then, following the management process of pharmaceutical projects, it elaborates on the main management content, methods, and tools of each stage; finally, it introduces some common pharmaceutical projects through case studies. Features of the book: Provides a complete set of concepts, methods, techniques, and tools for project management in the pharmaceutical environment, combining case studies to illustrate their application in the pharmaceutical industry. Based on the practical needs of pharmaceutical project management, it closely aligns with the characteristics of pharmaceutical projects, integrating project management with the company's strategy, organization, finance, and operations. It is a reference book for pharmaceutical project managers and pharmaceutical enterprise managers, as well as a reference for project management researchers.