Test crisis management determines the outcome

Author: Ye Bingxi
Publisher:
Publish Date: 2005-07-01
Features: Crisis management has two core components: internal management and communication within the company, and how to engage in thorough and comprehensive communication with the media. Sometimes, the success or failure of media communication determines the success or failure of a company's crisis management. The Test tells us how to do it. -- Fang Hongbo, Vice President of Midea Group and President of the Refrigeration Division.
Sudden and severe crises often test the life and death of a company. When facing a crisis, some companies can respond calmly and turn adversity into opportunity, while others are lost and suffer heavy losses or even collapse instantly. Whether and how a company handles a crisis reflects its grasp of the path to survival. -- Jin Bei, President of China Business Daily.
Combining "danger" () and "opportunity" () together is the wisdom of the Chinese people. Finding business opportunities from crises is the highest realm of crisis management. Great companies are dedicated to finding opportunities, excellent companies can rise above crises, and mediocre companies are busy dealing with them. For Chinese companies, the key is to learn how to grow in crises. -- He Li, Editor-in-Chief of Economic Observer.
Facing a crisis, all companies start from the same line, but their responses to the crisis vary greatly. Some companies can smoothly navigate through crises, while others collapse in the face of them. This depends on the accumulation of corporate management and tests the crisis awareness of all employees and the crisis management capabilities of the decision-making layer. -- Bao Yueyang, Editor-in-Chief of China Economic Times.
In a business environment where "internationalization" has become the most critical buzzword in China's business world in recent years, international crisis management has also become an urgent priority. The book The Test will undoubtedly provide valuable insights for Chinese companies striving to conquer the world. -- Yang Fuyu, Executive Editor of Business Week.
Theory guides practice, and practice elevates theory. In an era fraught with crises, this book is a timely, relevant, and trend-setting work. Especially, The Test offers a series of measures for crisis response, which is highly worth reference and learning for companies. -- Gao Peng, Managing Director of BlueFocus Public Relations.
The author has done a historically and practically significant thing for Chinese companies. Crisis management is not only a challenge for multinational companies but also for growing domestic companies. I recommend promoting the book The Test. -- Bai Li, Former Executive President of Edelman China.
The core of crisis management has two components: internal management and external public relations. Good internal management can reduce the occurrence of crises, while skilled and professional public relations contribute to the success of crisis management. The Test provides detailed and practical discussions on both aspects. -- Pang Zhuochao, General Manager of JAL Consulting.
I am very happy that the author has written a crisis management monograph that is easy for Chinese companies to read. Chinese companies, whether domestic or multinational companies operating in China, urgently need theoretical guidance in crisis management. As a peer, I am very willing to recommend this book to everyone. -- Sun Yuhong, Crisis Management Director of (China) Public Relations.
Just as the book states, crisis management is a branch of corporate management, an active form of communication based on trust, responsibility, and honesty, and sound management mechanisms are more conducive to crisis prevention. -- Li Hongfeng, Professor, Doctoral Supervisor, and MBA at the University of Science and Technology of China.
Through extensive theoretical, case, and practical analysis, the author of this book has pointed out to readers how companies should handle various crises.