Commercial Exhibition and Booth Design: Practical Training for Entry into the Industry

Author: Fan Zhuoming
Publisher:
Publish Date: 2006-07-01
Features: This book is one of the series "Computer Commercial Design Employment Guidance." It primarily introduces the general overview of the commercial display design industry, design categories, organizational forms of design companies, service targets, and provides employment guidance tailored to the current state of the industry, clarifying career directions. Combined with specific case studies of commercial displays, it explains the operational processes for small and large projects, design and presentation techniques in commercial display design, and summarizes design experiences. The book broadens industry knowledge and professional skills, and enhances artistic appreciation through the review of design works. It covers the use of software such as 3dsMAX and LightScape in practical display design applications, as well as display techniques. The target readers of this book are individuals who have a basic grasp of common functions in graphic and image software and wish to work in the commercial display design industry. It can also serve as a reference for students and faculty of art and design majors in colleges and universities, as well as for exhibition design professionals.