Marketing research application-oriented

Author: Tu Ping
Publisher:
Publish Date: 2006-01-01
Features: This book comprehensively and systematically introduces each step of the marketing research process, as well as the issues that should be noted during practical application; reflects the latest trends in the international marketing research process, methods, and applications; particularly, the data analysis section provides a comprehensive, systematic, and practical introduction to common statistical methods for analyzing marketing research data.