E-commerce—Management Perspective ()

Author: Efraim Turban
Publisher:
Publish Date: 2001-05-01
Features: This book constructs its framework from a management perspective, with the main theme being that e-commerce requires certain technical and supporting means. Based on this, the book discusses the implementation and management methods, major opportunities, constraints, potential problems, and risks of e-commerce from aspects such as the background and basic concepts of e-commerce, e-commerce applications, the economic and technical foundations of e-commerce, and related topics. The book emphasizes the combination of theory and practice, providing the necessary theoretical knowledge for understanding e-commerce, including insights from customer behavior studies to competitive economic theory. The content of the book is relatively up-to-date, elaborating on Extranets, organizational knowledge bases, Web-based supply chain systems, and the economics of e-commerce from both theoretical and practical perspectives. The book focuses on practicality, incorporating numerous e-commerce case studies drawn from large enterprises, small-scale companies, government agencies, and non-profit organizations, which are realistic and vivid, aiding students in understanding and mastering relevant knowledge and concepts. The authors of this book possess both a certain level of research expertise and extensive practical experience. This book is suitable as a textbook for e-commerce courses in information management, economic management, and related fields, as well as for professionals working in e-commerce and related industries.