New Product Development 21st Century Tsinghua MBA Series Textbooks

Author: Liu Qiusheng
Publisher:
Publishing Time: Not available
Features: This book takes the company's new product as the core, introducing the impact of external environmental factors and internal conditions on new product development and related concepts. It discusses the basic principles and practical methods of planning new product strategy, organizing new product development, managing new product development processes, forecasting and evaluating new product value, and making new product commercialization decisions.