Mission of Multinational Corporations -- Seeking Localization of Operations and

Author: (USA) C.K. Prahalad, (USA) Yves Doz, translated by Wang Wenbin et al.
Publisher:
Publishing Date: 2001-01-01
Features: This book is a classic work on multinational corporate strategy, which the authors dedicated over a decade of effort to writing, based on surveys, analyses, and summaries conducted across dozens of multinational companies. It provides a detailed explanation of the entire process of strategy formulation and implementation, describes the essential characteristics of the business domain, proposes concepts and methods for establishing a strategic infrastructure, and offers specific methods and tools targeted at developing and implementing multinational corporate strategies.