Modern Management (9th Edition) - Tsinghua Management Series English Edition Textbook

Author: Samuelc.certo
Publisher:
Publish Date: 2003-12-01
Features: The development of the Internet and related digital technologies has provided managers with revolutionary and powerful tools, making the field of management more exciting. "Modern Management" (9th Edition), like the previous eight editions, aims to lay a solid knowledge foundation for students as they grow into managers. The book not only introduces traditional management theories and concepts such as planning, leadership, organization, and control but also discusses the challenges encountered in contemporary management, such as people, diversity, quality, business ethics, and the global environment. The cases in the book cover a wide range of organizational types, giving readers the opportunity to learn about the background of various industries. Additionally, the 9th Edition emphasizes the digital dimension of management, integrating this focus throughout the book. This book can be used as a textbook for undergraduate and graduate students in management systems, as well as a reference for research and practical work.