"Pointing Stones into Gold: The Ultimate Web Design Secrets for Visitor-Oriented Design (Second Edition)"

Author: Steve Krug (USA)
Publisher:
Publish Date: 2006-08-01
Features:
Selected as one of the top 50 computer books in the past 10 years by the renowned U.S. book channel BOOKPOOL;
A top-selling web design book on Amazon;
Over 100,000 copies sold worldwide.
If you are involved in web design, web programming, or managing a website, you must read this book. —Jeffrey Zeldman, author of Web Reborn
Usability design is one of the most important and challenging tasks in web design. Based on years of industry experience, the author analyzes user psychology and offers many unique insights into user patterns, designing for scanning, navigation design, homepage layout, and usability testing. The book provides numerous simple and actionable usability design suggestions.
This book is concise and engaging, with a light-hearted and humorous tone. It is interspersed with colorful screenshots, entertaining cartoons, and informative charts, making dry design principles more accessible.
It is suitable for web designers and developers, especially those struggling to retain visitors. This is a book about web design principles, not web design techniques. The author, an expert with extensive practical experience, uses humorous language to reveal important yet often overlooked issues in web design. In just a few hours, you can identify the root causes of your website's design flaws by comparing them with the principles taught in the book, transforming your site for the better.
The book includes:
● User Patterns
● Designing for Scanning
● Navigation Design
● Homepage Layout
● Usability Testing