Excellent Business Communication, 5th Edition

Author: JohmV.Thill
Publisher:
Publication Date: 2002-01-01
Features: Excellence in Business Communication, 5th Edition, is divided into 5 parts and 15 chapters. It primarily covers the fundamental concepts of business communication; the three steps of planning, writing, and refining business letters; the writing of letters, memoranda, emails, and other brief messages; the planning, writing, and refining processes of business reports and oral presentations; as well as the writing of job resumes and cover letters. Additionally, the book includes appendices on the format and layout design of business documents, resource files for reports, the basics of grammar and application, and symbol correction.
The book has the following features: It places greater emphasis on methods and results, restructuring most chapters into three simple steps: planning, writing, and refining business messages; it briefly discusses online writing in chapters and , and provides a comprehensive explanation in chapter 5; each chapter includes a "Effective E-commerce Communication" section; the content has been revised and updated, reducing from 18 chapters to 15; it includes numerous exercises and case studies. The book simulates real-world companies in each chapter, providing communication experience. The simulation sections offer students a unique opportunity to apply concepts to real-world practice, thereby enhancing their ability to handle business communication issues.