Introduction to Mass Media Studies, 7th Edition

Author: (USA) Vincent Man, (USA) Dominic Dominic, translated by Jin Jianbin et al.
Publisher:
Publishing Date: 2006-08-01
Features: This is a classic textbook on media research methods. Both authors are experienced media researchers. Dr. Vincent Man is the president and founder of a market research company, while Dr. Dominic is a professor at the School of Journalism and Mass Communication at the University of Georgia, with numerous publications. The two authors, one with a focus on the industry and the other rooted in academia, have jointly crafted a distinctive and unique style for this book. Since its publication, it has been highly popular, favored not only by students and faculty in university journalism and communication programs but also by professionals in the industry. The book is highly targeted and practical, making it suitable for students, researchers, and individuals interested in the mass media market.