Communication Teaching (Guo Qingguang) 21st Century Journalism and Communication Series Textbooks

Author: Guo Qingguang
Publisher:
Publish Date: 1999-11-01
Features: This book is a national key textbook under the "Nineth Five-Year Plan" of the Ministry of Education. It applies the latest research findings from domestic and international communication studies, combined with the development of new media technologies. Using the principles of dialectical materialism and historical materialism, it explains the phenomena of information communication in human society. The book emphasizes clarity of concepts and systematic theory, providing a relatively comprehensive elaboration, analysis, and organization of major theoretical issues in intrapersonal communication, interpersonal communication, group communication, organizational communication, mass communication, as well as international and global communication. It thus outlines the fundamental theoretical system and framework of communication studies. Since the target readers of this book are primarily students in university majors such as journalism, radio and television, advertising, public relations, and publishing, the focus of the discussion is on mass communication.