Innovative Thinking Methods Self-Study General

Author: Wang Huilian
Publisher:
Publish Date: 2004-07-01
Features: This book is one of the series textbooks for advertising majors in higher education institutions. It briefly introduces the significance of innovation, pointing out that everyone possesses innovative ability, which can be developed and enhanced through training. Through practical cases, it explains in detail various innovative thinking methods, including divergent thinking, convergent thinking, figurative thinking (imagination, association), intuition, and inspirational thinking. It also elaborates on the relationship between logical thinking and innovation, describes the connection between advertising creativity and innovation, and finally introduces several commonly used innovative techniques to help readers further improve their innovative thinking ability and promote the realization of innovative outcomes. This book can serve as a teaching material for students of advertising majors in higher education institutions to learn innovative thinking methods, can be used by students of various higher education institutions as a general textbook to cultivate innovative abilities, and can also be used as a reference textbook for teacher training programs and self-learners in related courses.