Operating Principles and Management Practices

Author: (USA) Everard (USA) Bero
Publisher:
Publish Date: 2004-08-01
Features: The book's features are as follows:
1. Broad Target Audience: It is designed for individuals with a certain level of education who are interested in business management and concerned about their career development. Whether you are a student or a working professional, a manager in a large enterprise or a small business owner, studying this book will be highly beneficial to you. It can serve as a textbook for colleges and universities, used for teaching and in-service training, or as a self-study guide for systematically mastering business management knowledge.
2. Comprehensive and Practical Knowledge System: The book covers all essential knowledge in various fields of business management, including production, finance, marketing, finance, law, information, communication, and personnel development. From the narrative introductions at the beginning of each chapter to the explanation of theories and concepts, as well as the design of cases and project assignments, the authors view business management as a problem that everyone faces in their daily lives. Additionally, the thought-provoking ethical issues discussed in the book will help you recognize the responsibility of enterprises toward the nation and society.
3. Unique and Innovative Presentation Style: Another distinctive feature of the book is its use of narrative, argumentation, reporting, and experiential formats to interpret abstract principles and concepts. The book includes 72 examples and data points, 50 cases, 25 special reports, 25 chapter-opening narratives, 13 job descriptions, and 12 online communications. Reading this book is like reading a news report or listening to a story, as if flipping through a magazine or participating in a seminar. It encourages readers to think, explore, and take action.