Advertising Creative Expression (21st Century Journalism and Communication Series Textbooks)

Author: Hu Chuanni
Publisher:
Publish Date: 2003-06-01
Features: To succeed, advertisers cannot avoid a struggle of strength and cannot avoid a battle of wits. The book "Advertising Creative Expression" will give you a surprise, lies in its focus on the training of thinking, making the younger generation smarter and accumulating the power of their minds for the upcoming battle of wits. Another surprise this book offers is that it breaks the mystique and shortcoming of figurative thinking, with the help of words, making it versatile and adaptable, opening the way for systematically organizing creative thinking training.