Introduction to the World Television Industry Market (21st Century Journalism and Communication Series Textbooks)

Author: Lu Di
Publisher:
Publish Date: 2003-05-01
Features: After the reform and opening-up, the study of journalism has flourished, with a large number of books on the subject being published. However, textbooks still hold a significant proportion. These textbooks cover all aspects of journalism, and through the long-term efforts of publishers and numerous authors, they have been well-equipped in terms of categories and varieties, once making important contributions to journalism education at the same time. However, as time passes and the practice of journalism develops rapidly, the formats of these textbooks have become increasingly outdated, and their viewpoints and content urgently need adjustment and updating. The series of textbooks presented to readers is just such a set, covering two disciplines—journalism and communication—as well as three majors—journalism, broadcasting, and advertising. The writing work is undertaken by professors and associate professors from universities such as Renmin University of China, Fudan University, and Beijing Broadcasting Institute, who have long been engaged in teaching and research in journalism and communication. A considerable portion of them are leading scholars in their respective fields, truly outstanding selections. The series includes national key textbooks and ministerial key textbooks, with the others also being rigorously selected and refined. Therefore, the quality of this series of textbooks is guaranteed, and its authority will also be recognized by society.