Art and Design General Introduction Higher Education Self-Study Examination (Art and Design Major) Designated Textbook Self-Study Examination

Author: Li Yanzu
Publisher:
Publish Date: 2002-03-01
Features: This book is divided into ten parts, covering topics such as the concept and classification of design, the emergence and development of modern design, modern design in various countries, the professionalization of design and designers, design thinking methods, design processes and methods, related disciplines of design, the organization and management of design, an overview of contemporary global design trends, and the development status of Chinese design. The primary purpose of this book is to provide an introductory guide for students in the field of design and to offer a general understanding of the discipline. It also lays a broad foundation for further study. The book not only enables readers to recognize the broad connotations of design from the perspective of its development but also helps them understand general design methods and related disciplines, as well as capture the trends and developments in contemporary design. This series of books can serve as both a foundational course for computer graphics art and design majors and a textbook for art and design programs in higher education institutions. It can also be used as a reference book for art and design professionals in fields such as industrial design, product design, exhibition design, environmental art design, and packaging design, as well as for artists in media and entertainment.