Market Research and Forecasting

Author: Hu Suihua
Publisher:
Publish Date: 2006-08-01
Features: This book focuses on the application of market research and forecasting theory and methods. It is easy to understand, highly practical, and highly operational, specifically designed to serve the cultivation of economic management talents in higher vocational and technical colleges and the market operations of business management personnel. The authors provide readers with a complete set of learning tools and methods: First, each chapter begins with an "Introductory Case" to introduce the main content of the chapter; second, numerous cases and relevant links are interspersed throughout to help readers understand and master key concepts; third, each chapter ends with exercises and reflections, case analysis, or calculation analysis questions to enhance readers' comprehensive analytical and problem-solving skills; finally, each chapter includes hands-on training tailored to the chapter content, allowing readers to immerse themselves in the role. From the chapter topic selection to the completion of the twelfth chapter, readers can complete a high-quality market research and forecasting report, truly achieving the goal of applying what they have learned. This book can be used as a professional textbook for students in finance and economics or management in higher vocational and technical colleges, or as an elective textbook for non-management undergraduate students. It can also serve as a training or self-study resource for business management personnel and the general public.