Entrepreneurship Education and Guidance

Author: Wang Yingjie, Guo Xiaoping (Editor-in-Chief)
Publisher:
Publish Date: 2006-09-01
Features: This book is designed to meet the new trends of the country encouraging individuals to engage in self-employment and self-employment, as well as the spirit of the Ministry of Education's requirement to offer entrepreneurship education courses in higher vocational and technical colleges. It scientifically and rationally organizes and arranges the content of entrepreneurship education, focusing on cultivating graduates' entrepreneurial awareness, qualities, and abilities. The book takes entrepreneurship as the main thread and provides a detailed introduction to the basic qualities, skills, and related knowledge that entrepreneurs should possess. It also sets up and analyzes some successful entrepreneurial cases of entrepreneurs. The content covers an overview of entrepreneurship education, entrepreneurial qualities and abilities, entrepreneurial awareness, basic knowledge of starting a business, entrepreneurship management knowledge, entrepreneurship case analysis, entrepreneurship design and simulation practice, career selection and entrepreneurial opportunities, and the path to success. This book can serve as both a teaching material for entrepreneurship education in higher vocational and technical colleges and a reference for adult education.