Commercial bank management and operation

Author: Chen Hongling
Publisher:
Publish Date: 2006-08-01
Features: To accelerate China's financial system reform and quickly narrow the gap with the international financial services industry, it is necessary to comprehensively understand and learn the basic principles, main methods, and new tools of modern commercial bank management and operation. The management and operation of commercial banks involve the integration of operating elements by the operators of commercial banks to achieve operational goals, realizing optimal resource allocation. It covers various aspects such as the organizational structure of commercial banks, business innovation, risk control, financial arrangements, and marketing strategies. Therefore, improving management and operational levels is a key link in enhancing the competitiveness of commercial banks and achieving profit maximization. This book is part of the 21st century vocational college and higher vocational investment and finance series textbooks. It strives to innovate in the structure and content of commercial bank management and operation. It includes both the basic theory of commercial bank management and operation and a summary of practical practices, as well as an introduction to business and application technologies. It examines both the traditional business management of commercial banks and focuses on new areas such as innovative business management, marketing, and product pricing. This book can be used as a textbook for investment and finance, economics, accounting, finance, and other majors in vocational colleges and higher vocational colleges, as well as a reference for employees of commercial banks.