Author: Wu Bing
Publisher:
Publish Date: 2006-06-01
Features: As a foundational textbook for finance majors in vocational and technical colleges, this book begins with the fundamental concept of economics—the scarcity of resources—to discuss resource allocation and its mechanisms, consumer behavior theory, costs and revenues, corporate systems and objectives, game theory and information economics, market failures, the operation of money, banks, and financial markets, unemployment, inflation, and monetary contraction in macroeconomic performance, as well as government policies for regulating the economy, such as fiscal and monetary policies. It also covers basic knowledge of international trade and finance in open economies. The book explores both the behavior of microeconomic entities and the patterns of macroeconomic performance, combining static and dynamic economic analysis, as well as positive and normative research. Reflecting the latest developments in economics, the microeconomic section has been expanded to include asymmetric information, corporate theory, and game theory. The macroeconomic framework and content have been updated to align with international counterparts. The content is concise, the language is easy to understand, and the writing is lively and fluent, making it highly readable. Each chapter provides engaging case discussions and high-quality multimedia course materials. This textbook is suitable for use in universities and colleges at the junior college level and above, as well as for reference by young students and economic professionals. The book was awarded the title of "Jiangsu Province Higher Education Project for Excellent Textbooks" in 2005.
Economics: A Foundation Course - (2nd Edition)
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