Collection and processing of market information

Author: Ren Hongrun
Publisher:
Publish Date: 2006-08-01
Features: "Market Information Collection and Processing" is an applied, comprehensive course. As a required professional course for economics majors, it integrates marketing, statistics, and computer knowledge, making it highly practical. This textbook primarily introduces an overview of market information, market research methods, market information collection techniques, questionnaire design, the implementation and supervision of market information collection, the organization of information data, static and dynamic analysis of information data, and market research reports. Through concise explanations of information knowledge systems, extensive analysis of detailed case studies, and highly operational practical simulation training, the book actively provides references for marketing majors and frontline marketing personnel to familiarize themselves with and master market information collection and processing methods. The book is also accompanied by an electronic teaching reference package (including a teaching guide, electronic lesson plans, and answer keys), details of which can be found in the preface. The book introduces market research methods, market information collection techniques, questionnaire design, the implementation and supervision of market information collection, the organization of information data, static and dynamic analysis of information data, and market research reports.