Introduction to E-commerce

Author: Zhang Zhonglin
Publisher:
Publish Date: 2006-08-01
Features: This book is the crystallization of the author's teaching and research practices over the past 10 years of e-commerce development. It is written with the principles of being applicable, sufficient, and user-friendly, providing a comprehensive and systematic introduction to the fundamental theories and basic knowledge involved in e-commerce. The specific content includes: Overview of E-commerce, Development History of E-commerce, Composition and System Architecture of E-commerce, Transaction Models of E-commerce, Enterprise Informatization, Online Secure Payment Protocols of E-commerce, Specific Operations of Enterprises in E-commerce, E-commerce Logistics, Intelligent Third-Generation E-commerce, Web Services, and Security and Legal Issues in E-commerce. This book can serve as a teaching material for undergraduate and graduate students in e-commerce, information systems, marketing, computer applications, and other related disciplines, as well as for postgraduate students in business administration (EMBA), MBA, and engineering master's degree programs. It can also be used as a training manual for senior management personnel, marketing and planning professionals, and e-commerce practitioners, as well as a reference for research. This book is the crystallization of the author's teaching and research practices over the past 10 years of e-commerce development. It is written with the principles of being applicable, sufficient, and user-friendly, providing a comprehensive and systematic introduction to the fundamental theories and basic knowledge involved in e-commerce. The specific content includes: Overview of E-commerce, Development History of E-commerce, Composition and System Architecture of E-commerce, Transaction Models of E-commerce, Enterprise Informatization, Online Secure Payment Protocols of E-commerce, Specific Operations of Enterprises in E-commerce, E-commerce Logistics, Intelligent Third-Generation E-commerce, Web Services, and Security and Legal Issues in E-commerce. This book can serve as a teaching material for undergraduate and graduate students in e-commerce, information systems, marketing, computer applications, and other related disciplines, as well as for postgraduate students in business administration (EMBA), MBA, and engineering master's degree programs. It can also be used as a training manual for senior management personnel, marketing and planning professionals, and e-commerce practitioners, as well as a reference for research.