Logo design

Author: Song Xingguo
Publisher:
Publish Date: 2006-08-01
Features: This section is a textbook for vocational and technical college art and design majors. The writing of this book has always adhered to the principle of emphasizing practicality, striving for concise and clear theory, and typical and persuasive case studies. At the same time, in the writing of theory and the selection of logo case studies, it also strives to stay at the forefront of discipline development, making the book have a forward-looking feature. The book introduces the basic theoretical knowledge of logo design, including concepts and history, classification and application of logo design, characteristics and significance of logo design, basic procedures of logo design, principles and artistic laws of logo design, creativity and expression in logo design, traditional patterns and logos, case studies and design examples of classic logos, etc. To help readers better understand the content of trademark legal protection, the "Implementation Rules of the Trademark Law of the People's Republic of China" are attached for reference. The book is comprehensive, easy to understand, reader-friendly, and richly illustrated, making it highly readable and practical. It can be used as a textbook for art and design majors in vocational and technical colleges, as well as for adult education, radio and television universities, and secondary vocational schools.