Customer satisfaction measurement

Author: Yan Jianxiu
Publisher:
Publish Date: 2003-05-01
Features: Customer ManagementThe most important foundation is to establish a complete customer information system to keep track of customer status and dynamics at all times. Enterprises must manage customers as they manage other resources, understanding them as thoroughly as they understand their products, and tracking changes in customers as they track inventory changes. Customer satisfaction management is not just a simple slogan; it requires scientific and objective measurement, comprehensively and quantitatively assessing customers' satisfaction with the company's products or services, aiming for a certain percentage and an increase of a certain percentage compared to the past.