Relationship marketing

Author: Wang Ting
Publisher:
Publish Date: 2003-04-01
Features: This series is divided into four parts: "Digital Marketing," "Psychological Marketing," "In-depth Marketing," and "Relationship Marketing." This book is "Relationship Marketing." People are not isolated; they will have various relationships with their surrounding environment, and so do businesses. In a company's marketing activities, establishing, maintaining, and developing good relationships with the government, internal markets, suppliers, customers, distributors, competitors, and others is crucial for business operations. This book combines case studies to systematically discuss relationship marketing, which is helpful for businesses and their marketing personnel.