Open-end Fund and Commercial Bank Marketing

Author: Liu Shujun
Publisher:
Publish Date: 2003-04-01
Features: The author of this book, based on personal practical work experience, adheres to the combination of theory and practice. By organically integrating the experience and relevant cases from the marketing of open-end funds in commercial banks, the book systematically introduces the strategic role, preparation work, key points, distribution methods and strategies, development direction of distribution work, and relevant laws and regulations of open-end fund distribution from the height of theory and practice. It is the only comprehensive, systematic, and detailed book in China that studies and introduces the distribution of open-end funds. It serves as an excellent textbook for commercial banks' open-end fund distribution work, a helpful guide for relationship managers, a good mentor and friend for investors, and holds certain reference value for management personnel in commercial banks, fund industry professionals, and researchers.