Travel Psychology

Author: Zeng Tingzhong, Editor-in-Chief
Publisher:
Publish Date: 2000-03-01
Features: In 1978, as the country's doors opened, overseas tourists flocked to China, marking the beginning of modern tourism in the country. Over the past decade, China's tourism industry has achieved remarkable and globally recognized success. Today, we face both favorable development opportunities and severe challenges: the turbulent and disaster-stricken 20th century is nearing its end, while the dawn of the new century brings peace and development as the theme of the era. Domestic reform and opening-up, along with economic prosperity, have provided a vast market for the rapid development of China's tourism industry. However, with the disappearance of the sense of mystery that accompanied the initial opening of the country's doors and the rapid advancement of tourism in neighboring countries within the same cultural sphere, we now face an extremely fierce competitive landscape. The immediate task is to promptly summarize the development practices of China's tourism over the past decade, which is the purpose of this book. It can serve as both a textbook for tourism colleges, secondary vocational schools, and vocational high schools, as well as a reference book for tourism professionals.