Taiwan 7-Eleven Innovative Marketing

Author: Yang Malili
Publisher: Next Magazine Press
Publish Date: 2005-01-01
Features: Do you remember the ice cream treats you often enjoyed in the summer afternoons of your childhood? Do you recall the warm, steaming oden and tea eggs during cold winter nights? From the plains to the mountains, from the main island to the outlying islands, in the past, 7-ELEVEN has transformed the form of consumption; now, 7-ELEVEN is innovating the face of consumption; in the future, 7-ELEVEN aspires to create moments of in consumption. This book is officially authorized by Uni-President for the first time, written by Yang Malili, the Deputy Editor-in-Chief of Next Magazine, who personally participated in various activities and meetings of 7-ELEVEN for a year, conducted close interviews with key executives of the group, and deeply explored the corporate culture and spirit of the group. In addition to the unique business strategies of 7-ELEVEN, there are also many moving stories that are little-known. New moments of are happening. We invite you to listen to the stories that once took place at 7-ELEVEN.