Media Economics

Author: Hal Varian
Publisher:
Publish Date: 2003-04-01
Features: This book is a joint publication of the Yulu Information Basic Research Project and the Information and Management Systems Division of the University of California, Berkeley. The topics covered include: the impact of various technical factors and market environments on the pricing of information products; the economic value of production costs, transaction costs, and intellectual property and their interrelationships; the effects of different pricing strategies in telecommunications and internet services on the pricing of information products; the bundling and unbundling of information service projects; changes in cost structures and the distribution of rights and interests among authors, publishers, and intermediaries; the market status of complementary products and services, including advertising, and their impact on information pricing and application; different pricing models and policies and their effects, and more. With the rapid development of the internet and the global consulting network, people's ways of receiving and using information are changing, giving rise to new models for communication, sharing, linking, and marketing information. This book examines the evolution and transformation of the international information market, research institutions, and information enterprises, discussing the increasingly refined economic and business models in the global publishing industry and information access. Public services, private enterprises, and non-profit organizations can use this book as a practical reference framework when dealing with the new information market.