Public Relations Management

Author: Zhang Yinghong
Publisher:
Publish Date: 2005-07-01
Features: This book explores the organic integration of public relations with corporate strategy and management from the perspective of combining management and communication studies. It provides a comprehensive and in-depth discussion of cutting-edge issues in current public relations theory and practice, such as strategic management in public relations, public opinion management in generational relations, and issue management in public relations.