Author: Debra L. Nelson (USA) et al. (original), Sang Qiang et al. (translation)
Translator: Sang Qiang et al. / Country:
Publisher:
Publish Date: 2004-04-01
Features: This book contains some distinctive, novel, and interesting content that has stood the test of time while remaining creative. At the beginning of each chapter, the learning objectives are clearly stated, allowing students to preview the chapter's intent. The subsequent "Chapter Summary" is closely related to these learning objectives. The charts in the book help students grasp the key points of the subject and actively engage in the learning process. The illustrations interspersed throughout each chapter, including captions, can reinforce and, in many cases, even supplement the main text. The book includes cases from various industries (manufacturing, services, defense industry) and different types of organizations (multinational organizations, regional organizations, non-profit organizations, public organizations). These cases are integrated into the main text. Another unique feature of this book is its focus on the six typical organizations mentioned earlier. They represent different types of organizations—large and small, for-profit and non-profit, manufacturing and service-based. This approach aims to achieve coherence and depth that a single case cannot provide.
Organizational Behavior Basics, Reality and Challenges (3rd Edition)
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