Author: Zhang Lili
Publisher:
Publish Date: 2005-01-01
Features: Based on the research achievements of conference studies both domestically and internationally, this book closely integrates the practical aspects of business secretary work in China. From the perspective of business conference organization and management, it incorporates the latest theories, models, and experiences in business conference organization and management from around the world. It elaborates on the concept and characteristics of business conferences, their functions, management, quality, types, budgets, audits, cost control, marketing strategies, information work, drafting, printing, and distribution of conference documents, audiovisual equipment types and usage, conference management work, inspection, liaison, follow-up work, and how secretaries can participate in the organization and service of business conferences. The book emphasizes how business secretaries should play their due role in the organization and service of business conferences to become competent and excellent secretaries. For other professionals engaged in conference organization, planning, management, service, and execution, this textbook serves as a foundational resource with both theoretical foundations and practical value, suitable for study and reference. The book has a certain degree of theoretical foresight, reflecting the completeness of the theoretical system of business conference organization and service, and introduces some mature operational methods, principles, processes, and successful examples in the field of business conference organization and service in China. The book is organized into case introductions, basic content, chapter summaries, key concepts, classroom discussion questions, review questions, case analysis questions, and practical exercises, highlighting the combination of theoretical learning and practical operations while focusing on cultivating students' analytical and problem-solving skills. The book also includes sections such as "Little Knowledge," "Tips," "Small Cases," and "Special Notes" to expand students' knowledge. The textbook maintains a balanced and reasonable ratio of theory and practice, is highly operational, and features well-chosen case analyses.
Business Meeting Organization and Management
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