1 SOHU in New York / 2 San Francisco Art Center

Author: Wei Lai et al. / Country: Mainland China
Publisher:
Publish Date: 2003-08-01
Features: The photos included in the table of contents were taken in New York and San Francisco. These advertisements are almost an integral part of the cityscapes, helping you gain a comprehensive understanding of SOHO in New York and the artistic essence of San Francisco. It is precisely because of their presence that these cities are filled with vitality and energy; they are a part of the national culture. Currently, the focus is on the real commercial value that design can create. Designers' goals have shifted from seeking awards to making money. I have always believed this is progress. As people become more practical, their work will become more rigorous. Without boundless ideals, the industry can become increasingly pure. In this process, we increasingly realize the limitations of our horizons. We have been asking friends from abroad to bring back materials, and the books we read have gradually transitioned from Chinese to Western. We want to obtain the freshest information through this method. In this way, we discovered that broadening our horizons is a shortcut to raising awareness. We have continued to work and learn simultaneously until today. Over the years, our minds have filled with more and more unanswered questions. Until one day, I suddenly found myself on the streets of New York, surrounded by interesting designs and advertisements, and I felt as if I was seeing some answers. Excited, I quickly used my camera to take picture after picture.