Here is the translation: Catch Everything on the Web - 5 Business Rules and 8 Success Keys of E-commerce

Author: (USA) Patricia Seybold
Publisher:
Publish Date: 2000-10-01
Features: Dell's online sales reach as high as $18 million per day, Cisco has saved more than $550 million in customer service costs annually over the past three years, American Airlines connects with 1.7 million potential customers weekly without spending any advertising fees, Triangle Forum has built an online community with over a million members and advertising value exceeding $58 million—these are just a few examples. E-commerce can do more for you than you imagine. In this book, you will learn:
How to transform a product-centric corporate culture into a customer-centric one.
How to shift from mass marketing to one-on-one marketing.
How to redesign the core processes of your business from the outside in, based on customer perspectives.
How to overcome internal organizational challenges.
Which information technology infrastructure to use, as well as how to improve and develop it.
Most importantly, focus on the customer, identify what they want and need, and make it easier for them to interact with you.