Value Chain and Profit Models of E-commerce

Author: Wu Shuping
Publisher:
Publish Date: 2001-01-01
Features: The unique selling point of this book --- as the Nasdaq storm swept away a large number of "floating vegetation" websites lacking profitability, B2B e-commerce, rooted in the value soil of integrating real-world economic resources and transforming traditional economic operation models, became the mainstream trend of the internet industry after the online climate clarified, impacting the world. Against this backdrop, this book conducts a unique empirical study on e-commerce through a combination of theoretical analysis and case studies from the essential perspectives of value chain and profit model. It is one of the few systematic works in China introducing the value chain and profit model of e-commerce, and one of the most valuable reads on e-commerce to date. This book is highly suitable for business professionals, internet industry practitioners, economists, and students/teachers in relevant academic departments of universities, as well as readers interested in e-commerce.