Life and Death Choice: Brand Breakthrough 100

Author: Xiao Zhiying
Publisher:
Publish Date: 2003-02-01
Features: Branding is a death sentence, not branding is waiting for death. We face a life-or-death choice. This is the Chinese edition of the ultimate brand success manual. When you spend five minutes reviewing a case and learn a technique, you've taken a big step towards success! To achieve this, the author has condensed the theory into about 100 words, emphasizing practicality! The key is ready-to-use. Practicality, practicality, and more practicality are the major features of this book. The 100 brand breakthrough techniques are divided into four parts: "Breakthrough Principle," "Case Analysis," "Case Review," and "Strategic Thinking," achieving the goal of quickly mastering breakthrough tactics in the simplest way. The Life-or-Death Choice—100 Brand Breakthrough Techniques lets you become a brand in just five minutes, effortlessly.