Great crisis

Author: Qie Dong
Publisher:
Publish Date: 2006-08-01
Features:
2. When love falls in love with a brand, the arrival of love is always hard to resist, making one lose themselves in a state of obsession, forgetting all the troubles around. Brands can achieve the same effect. Today is an era of brands, and more and more people are joining the discourse about brands. This makes us begin to reminisce about the love that once drifted away, with memories that are either sweet or bitter! In fact, brands are no longer intangible. Through the accumulation of time, we gradually realize that brands are actually very close to us, even surrounding us. This is like lost love—although that relationship has faded away with the wind and the once deeply loved person is no longer around, all of this has been integrated into our lives, becoming a part of us. It boils within our veins and minds, rising and subsiding at times.
Brands share similarities with love in this regard. Once, we yearned for brands, hoping to spend every day with them, companionship that never faded. Later, other brands emerged, replacing the one we were currently obsessed with, but the initial passion remains undiminished, burning within us, reminding us of the impulses we once had.
Within the concept of brands, there are different levels of sophistication. Some brands are more basic, which is an objective fact. The difference in brand levels is primarily related to the creators of the brands. If the creator has a high level of understanding, the brand will also be high; conversely, if the creator has a lower level, the brand will reflect that too. This is an inevitable phenomenon. From the essence of a brand, one can often see the comprehensive reflection of the creator's character. Because of their unique qualities and differences in certain aspects, people may fall in love with them at first sight!
In the matter of love at first sight, brands and love share a common ground. We are drawn to unique individuals, and this is why we may suddenly decide to commit to them! The emergence of a successful brand often leaves people feeling as if they knew it all along, as if they had waited a thousand years for this moment—a sense of familiarity that transcends time. Love has a magic of its own—it’s never clear when the person you love might suddenly appear before you. It seems like a preordained arrangement, a destiny meant to be, which creates an instant rush of excitement.
Brands are the same way. Great brands are unforgettable, etched in the corners of our minds for a lifetime.
We live in this world, where equality is a principle we uphold. However, we cannot overlook the differences in levels among people, caused by factors like genetic inheritance and education. Therefore, in the successful shaping of a brand—or in understanding it correctly—we must not ignore the objective differences in levels among brands.
In the current market environment, most businesses can be summarized by this statement: the level of the entrepreneur directly influences the level of the company’s brand and product brand. This is because the entrepreneur holds a position of great importance within the company, and their personal charisma directly impacts the business.
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