Enterprise Strategic Management Tutorial (Second Edition)

Author: Wang Yu
Publisher:
Publish Date: 2005-05-01
Features: Chinese entrepreneurs have a very apt metaphor for businesses in the 21st century: aircraft carriers. The hull of an aircraft carrier possesses strong resilience against harsh navigational conditions, while its functionality is reflected in the combination of relatively more flexible main offensive forces. Changes in the external environment and competitive success factors have made enterprises, especially those with keen senses, realize the necessity of redefining corporate strategic goals and positioning. New competitive strategies and strategic concepts are gradually emerging. Many basic competitive strategies that successfully guided businesses in the 20th century have become fundamental requirements for competition. For example, the strategic concepts and methods we are familiar with, such as "quality leadership," "cost leadership," and "product differentiation," no longer guarantee a company's competitive advantage. This book introduces the basic concepts of strategy and strategic management; the content of strategic analysis; some concepts and methods of strategic selection. The book is divided into four parts according to the logic process of strategic management: Part 1 introduces the basic concepts of strategy and strategic management. The fourth part includes the main content of strategic implementation, such as "Strategic Balance and Strategic Change," "Product Strategy," and "Financial Strategy." The "Textbook of Enterprise Strategic Management" has been widely welcomed by universities and enterprises and has been printed six times in three years. It has been used as the main textbook and primary teaching reference by many universities across the country, and some enterprises have designated it as a mandatory reading for management personnel. The second edition of the "Textbook of Enterprise Strategic Management" is even more suitable for the needs of Chinese enterprises participating in international competition in the 21st century. The second edition adjusts the arrangement of certain teaching content, adds some new content to enhance the continuity and progression of the teaching process, and updates some cases and discussion questions. The new structure better aligns with the process of strategic management in practice. The content of the second edition textbook is divided into four parts: Part 1 introduces the basic concepts of strategy and strategic management, including chapters "Strategic Concepts" and "Basic Concepts of Strategic Management, Framework, and Strategic Decision-Making." The second part covers the content of the strategic analysis stage of the strategic management process, including chapters "External Environment Analysis," "Internal Capability Analysis," and "Comprehensive Analysis." The third part covers the content of the strategic formulation and selection stage of the strategic management process, including chapters "Strategic Guidance Documents" and "Corporate Strategy and Selection," which belong to the corporate-level strategy; "Business Strategy and Management," which belongs to the business-level strategy; "Product Strategy," "Financial Strategy," "Human Resource Strategy," and "Production and Operations Strategy," all of which belong to the functional-level strategy. The fourth part covers the content of the strategic implementation stage of the strategic management process, including chapter "Strategic Implementation and Strategic Change." According to teaching needs, each chapter includes four parts: main teaching content, chapter summary, discussion questions, and cases. Most of the cases used in the textbook are compiled and adapted based on the strategic practices of Chinese enterprises. In terms of case organization, efforts have been made to ensure that the content is closely linked to teaching priorities and to include guiding analysis questions.