International Business Management

Author: Han Furong
Publisher:
Publish Date: 2006-01-01
Features: This book primarily focuses on the growth process and management practices of international enterprises, elaborating on their general theories and practical issues. The book consists of 11 chapters, including: Introduction to International Enterprises, Business Theory, Business Strategy, and International Enterprise Organizational Management. As a textbook for postgraduate and undergraduate students in economics and management, it provides learners with a fundamental understanding of international enterprise management. The book strives to present the latest achievements in this discipline to readers, with three distinctive features in its content arrangement:
1. The first three chapters comprehensively elaborate on the characteristics and development stages of international enterprises, theories of international direct investment, and the global integration business strategy of international enterprises.
2. From the fourth to the eighth chapters, the focus shifts to the organizational structure, technology transfer and innovation, marketing, and human resource management of international enterprises.
3. Chapters nine to eleven integrate content related to international finance, financial management, and other overlapping disciplines, highlighting strategic adjustments and mergers & acquisitions of multinational corporations, as well as the stability and investment withdrawal of international joint ventures.
To ensure that teaching activities are theory-driven, practical, and lively, each chapter is structured as follows: Key Points, Main Body, Discussion Questions, and Case Studies. The book covers topics such as business theory, business strategy, international enterprise organizational management, international technology transfer and innovation, international marketing, human resource management, taxation and pricing of international enterprises.