Travel Agency Management

Author: Du Jiang (Compiler)
Publisher:
Publish Date: 2005-05-01
Features: Travel agencies are the organizers of tourism activities and are known as one of the three pillars of the tourism industry, alongside hotels and transportation services. In China, a travel agency refers to a business engaged in tourism activities for profit. This book is divided into nine chapters based on the fundamental operations of travel agencies. Chapter 1 is Introduction, which systematically studies the basic theories and concepts related to travel agencies, clarifying their role and significance in the modern tourism industry. Chapter 2 focuses on the establishment of travel agencies, comprehensively analyzing internal and external factors influencing their setup. Chapters 3 to 7 systematically introduce the various operations of travel agencies, thoroughly exploring the business strategies and management methods for each. Chapter 8 covers financial management in travel agencies, with a focus on financial phenomena unique to the industry. Chapter 9 discusses the developing Chinese tourism industry, analyzing its current state and identifying future directions for growth.